St. JEROME'S HOTEL | The ALONE Experience
Challenge
Jerome Borazio, an infamous nightlife and hospitality entrepreneur, known for breaking rules in Melbourne, Australia, heard about Devon and Lawrence’s ALONE Experience. He immediately flew to Los Angeles to experience the event and to work out a partnership to celebrate the last few months of his rooftop glamping experience called St. Jerome’s Hotel.
Solution
Devon and Lawrence boarded a plane to Melbourne, and worked out a strategic, exclusive press event months before the public run. Beautifully designed and printed invitations sent a cryptic message to the top entertainment, music and lifetsyle journalists in Australia. They were treated to an exclusive “preview” that led to an immediate 14-night sell-out of the run. The real-world, scavenger hunt style event moved participants through downtown Melbourne and weaved them through St. Jerome’s Hotel and Fat Chance Bar.
