AMEX | Escape the Office

Challenge

AMEX wanted to create a unique interactive experience with their presence at CES. But rather than trying to out-tech the tech companies, they instead focused on the qualities that go into every product at CES. Teamwork, problem solving, and working under pressure.

Solution

Kayden Ressel took the gamification creative and technical lead on AMEX “Escape The Office.” The escape room activation transported attendees into one of two fictitious companies, where they were given a list of challenges to solve with strangers turned coworkers. American Express products and service were key elements in the activations.