BENEFIT COSMETICS | Launch Pop Up
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Challenge
Benefit Cosmetics was about to launch two new products: Roller Liner and Roller Eye Bright Pencil. They wanted to do so in a unique and memorable way, which aligned with their sexy retro style. A hands on, one-on-one approach was required so they could show women how the Roller Liner solves ladies’ lining dilemmas when trying to draw that perfect trace above the lid.
Solution
In collaboration with PopUp Mob, we turned one of LA’s most iconic diners totally pink! For this 50’s diner inspired immersive experience, we painted almost every surface pink, built a roller-skate safe floor, wallpapered, and installed neon. Here women could test drive the new products first hand, and spend the day in classic LA style.
