DOS EQUIX x THE ALONE EXPERIENCE
Challenge
When Dos Equis heard about Devon Paulson and Lawrence Lewis’s acclaimed immersive theater/art project, The ALONE Experience, they wanted to be a part of it. They wanted exclusive access to the ALONE participants, and connect them with Dos Equis and the mystery of the Most Interesting Man
Solution
Devon and Lawrence created the Dos Equis Shadowlounge. A speakeasy, seamlessly integrated into the experience. Sold out crowds would engage in the 90 minute surreal journey of self-exploration, and at the end, find themselves greeted by curious characters, shuffled into a the Dos Equis Shadowlounge and offered a complimentary Dos Equis. Just as they relaxed and regrouped with their friends, they quickly realize the performance wasn’t over. The Shadowlounge contained secret performers, and nightly surprises the extended the evening.
