BALL PARK'S FINEST x TYLER FLORENCE | Grill-a-Thon
Challenge
Upon discovering that a couple of Brits held the world record for “Longest Marathon BBQ”, Ball Park’s Finest set out to break this mark with the finest Grill-a-Thon.
Solution
Anke Thommen orchestrated Ball Park’s Finest dream break the record. We took over Gansevoort Plaza in Manhattan where over 3,200 Frankfurters and 34 hours and 35 minutes of non-stop grilling later, a new record was set. Consumers and the general public were invited to engage with the event in person or join via livestream.
