PEPSI BALL x MLB | #sayitwithpepsi

Challenge

Pepsi wanted to create a 3-day audiovisual activation for MLB fans to kick-off the MLB All-Star Game in San Diego.

Solution

Eddy V. designed the Pepsi Emoji Ballpit at the San Diego Petco Stadium as part of an interactive “block party” experience for the public. Couples were invited to pick the Pepsi Emoji that best describes their relationship. This “anything-but-average” ballpit was set up in a 40 x 40 x 40 tent with custom Projection Mapped emojis.

250,000 balls 
3,000+ visitors 
5,000+ photos and videos shared 
Local and National TV Coverage

 

BY CATEGORY

BY ARTIST

Experiential Pop-UpsEddy V.Indelible Arts, indelible arts, Lawrence T. Lewis, Anke Thommen, experiential, marketing, experiential marketing, immersive, activation, pop-up, pop up, fabrication, design, installation, advertising, events