RCA RECORDS x MIGUEL | Wildheart Release

Challenge

American Singer/Songwriter Miguel and RCA Records wanted to create the most memorable and unconventional album launch party ever for his Grammy-nominated third album Wildheart.

Solution

Kalie Acheson constructed a 21-room maze within a seedy motel for this exclusive one-weekend experience. The installation included a star-studded Karaoke Room, a concert performance, and surreal build-outs in each room that dared you to join Miguel’s vision and explore your own imagination. Celebrities, press, and social media influencers all lined up to enter Miguel’s world. 

Featured Articles in
LA Times, Forbes, Billboard, Pitchfork, Stereogum

 

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Artist Launch EventsKalie AchesonIndelible Arts, indelible arts, Lawrence T. Lewis, Anke Thommen, experiential, marketing, experiential marketing, immersive, activation, pop-up, pop up, fabrication, design, installation, advertising, events